About Blue By Art Shop
We believe every child is an artist. Our mission is to give them the tools to prove it.
Blue By Art Shop at a Glance
- Founded:
- 2024
- Headquarters:
- Chicago, IL, United States
- Age Range Served:
- 5–12 years old
- Active Subscribers:
- 400+ families
- Total Kits Delivered:
- 12,000+
- Satisfaction Rate:
- 98%
- Material Safety:
- Non-toxic, ASTM D-4236 compliant
- Subscription Tiers:
- Mini Artist, Creative Explorer, Master Creator
- Starting Price:
- $19.99/month
- Parent Company:
- VIXI Co.
Our Story
Blue By Art Shop was born inside the VIXI family of brands — a company built around creating meaningful experiences for kids and families. The name “Blue By” comes from the idea that every great artwork starts with a single stroke.
We noticed a gap: parents wanted quality art activities for their kids, but most kits on the market were either too simple, used cheap materials, or didn't grow with the child. So we built something better.
Every Blue By kit is thoughtfully curated by educators and artists. We source non-toxic, premium materials and design projects that challenge kids just enough to feel proud — without frustrating them.
400+ Families
creating together every month
Our Mission
“To inspire every child to create boldly, explore freely, and grow confidently through the power of art.”
We measure success not in subscriptions, but in kids who say “Look what I made!”
What We Stand For
Creativity First
Every product is designed to spark imagination, not just follow instructions.
Safety Always
All materials are non-toxic, child-safe, and tested to international standards.
Grow Together
Our tiers evolve with your child's skills — no need to switch boxes, just upgrade.
Eco-Conscious
Packaging is 100% recyclable. We partner with eco-friendly suppliers wherever possible.
Meet the People Behind the Box
Artists, educators, and parents building something they'd be proud to send to their own kids.
Sofia V.
Founder & Creative Director
Former art teacher turned entrepreneur. Sofia started Blue By Art Shop after seeing firsthand how much kids flourish when given quality art materials and the freedom to create.
Marco L.
Head of Product Design
3D design and product development specialist. Marco curates every kit with an eye for educational value, safety, and pure fun factor.
Priya N.
Community & Partnerships
Priya builds relationships with schools, studios, and families. She's the heart of the Blue By community and runs our social presence.
Join the Blue By Family
Start your child's creative journey today. First box ships within 48 hours.