A family of four.
Making this by hand
in Allen, Texas.
Every box that ships to your door was packed right here, by us, before it went out.
Just the four of us, working out of our home.
Blueby is a small family business — just the four of us, working out of our home. Every box that ships to your door was packed right here, by us, before it went out.
This isn't an arts and crafts kit. It's the kind of Saturday afternoon where the whole family ends up at the table — hands busy, paint everywhere, and something to keep on a shelf long after your kid has outgrown it.
Allen, Texas
Designed, poured, sanded, packed by hand
The four of us
Family-run, family-made. Each of us has a job — and we all sit at the same table.
Diega
Founder
Design · Packaging · Everything else
Diega is behind most of what you see — the designs, the packaging, the illustrations inside the little books, the emails back to you. She has a particular way of making things feel right.
Rafa
The figurines
Pours and sands every piece by hand
Rafa pours and sands every figurine by hand. Not a machine. Not a factory. Him. If you've ever held something that was clearly made by someone who cared, that's what your kid is about to hold.
Carlos
Quality control · Dad
Looks at every box before it ships
Carlos is the one who looks at every box before it ships. He has opinions. They're usually good ones.
Fer
Age 12Creative director
Age 12
Fer has the final say on whether a design is cool or not. His rule: if he wouldn't be excited to open it, we rework it.
No two are exactly alike.
Every figurine is poured and sanded by hand, which means no two are exactly alike. That's the part we like most.
Made by hand in Allen, Texas.
Approved by our 12-year-old creative director.