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Created by family, made for little artists

Big Imagination Begins with Little Hands

Blueby was created to help families slow down, connect and make meaningful memories through screen-free creativity.

Meet the Blueby Family

Who we are

Just the four of us, working out of our home.

Blueby is a small family business — just the four of us, working out of our home. Every box that ships to your door was packed right here, by us, before it went out.

This isn't an arts and crafts kit. It's the kind of Saturday afternoon where the whole family ends up at the table — hands busy, paint everywhere, and something to keep on a shelf long after your kid has outgrown it.

Four hands opening a Blueby kit: the plaster bear, the mini canvas, the paint pots and the brushes

Meet the team

The four of us

Family-run, family-made. Each of us has a job — and we all sit at the same table.

  • Diega, Founder and Mom at Blueby Art Shop

    Diega

    Founder · Mom

    Design · Packaging · Everything else

    Diega is behind most of what you see — the designs, the packaging, the illustrations inside the little books, the emails back to you. She has a particular way of making things feel right.

  • Rafa, The figurines at Blueby Art Shop

    Rafa

    The figurines

    Pours and sands every piece by hand

    Rafa pours and sands every figurine by hand. Not a machine. Not a factory. Him. If you've ever held something that was clearly made by someone who cared, that's what your kid is about to hold.

  • Carlos, Quality control and Dad at Blueby Art Shop

    Carlos

    Quality control · Dad

    Looks at every box before it ships

    Carlos is the one who looks at every box before it ships. He has opinions. They're usually good ones.

  • Fer, Creative director at Blueby Art Shop

    Fer

    Creative director

    Age 12

    Fer has the final say on whether a design is cool or not. His rule: if he wouldn't be excited to open it, we rework it.

Handmade note

No two are exactly alike.

Every figurine is poured and sanded by hand, which means no two are exactly alike. That's the part we like most.

Two hands sanding a plaster unicorn, with rainbow, butterfly and star figurines waiting beside it